Football News Daily is a Football News Aggregator for football fans around the world.

Football News Daily started in July 2013, the concept behind the website was that a fan could find out all they wanted to know about their club on one page. This would come in the form of news articles from national outlets and also opinionated articles from bloggers. The website has grown rapidly from when it first started, since 2017 it has had more than 557,000 users and 1,790,000 page views.

Client: W14 Media

Category: Web Design and SEO

Date: June 2016

Design

This site has had many visual overhauls, the most recent being in June. What we wanted was to keep the design of the site very simple, due to the amount of traffic it would be generating. What we’ve managed to do is create a grid style system so that the news articles and advertisement banners fit effortlessly side by side, so that it doesn’t affect the users experience.

SEO

The SEO strategy of this site was very hard due to the nature of the competitors for the keywords who were all UK national newspapers. This meant we were having to focus on lesser keywords to get to the number one spot on Google, these tended to be longer keywords and less frequently searched but still do bring a significant amount of traffic to the site.